Venture

Introducing… Ana Barrera and Aflore!

By:  |  Nov 17, 2013

We’re crazy excited about all the activity happening with Aflore lately.  One of our very first ventures from our 2012 Seed, Aflore has been in design development under the name Juntos.  We have been refining the offering of trusted financial services for the middle class, even giving our first batches of small loans, and meeting a lot of remarkable people along the way.

The business got a huge boost in May when we met Ana Barrera, and were immediately impressed by her background and her charm.  It wasn’t long before it was clear she would make a perfect fit as CEO of Juntos.  Since moving into the lead role, Ana has wasted no time arranging a talented team and getting to work.

From her bio:

Ana was most recently Director of “Housing for All” at Ashoka, where she worked with corporations and social entrepreneurs to deliver affordable housing solutions to the ”bottom of the pyramid”. Before Ashoka, Ana spent eight years in London working for Lehman Brothers and Nomura, structuring financial products for institutional clients. She started her career in Colombia, trading coffee and managing risk at the Federation of Coffee Growers.

One of Ana’s first orders of business (among many) was to update the brand to better represent the current direction of the venture. Working with a designer, a fresh brand strategy was determined, and a number of directions were explored.  We loved seeing the evolution of the project as it played out on our office walls, and were happy to be pulled in to give our opinion on design options.  We couldn’t be happier by how it turned out!

With a great new brand, and Ana at the helm, we can’t wait to see what’s in store for Aflore.

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