Aflore Offices in Bogotá, Colombia (Remote Friendly)
ABOUT PRODUCT MARKETING WITHIN AFLORE
Aflore’s mission is to bring financial inclusion through a portfolio of digital products that are tailor-made for our customers and network of Financial Advisors. The Product Marketing Team is responsible for designing and implementing the strategies that will bring these products to the market.
WHAT WILL YOU DO?
Work alongside product managers, developing and owning go-to-market strategies, ensuring that products are being adopted and are meeting our customers needs.
Drive growth by developing experimentation plans across products and key channels, such as email, push, WhatsApp and SMS.
Create a culture of learning, and encouraging tests and trials that constantly move our go-to-market execution forward.
Analyze the effectiveness of the go-to-market strategies across the full funnel vision to increase conversion and make decisions leading to its improvement.
Serve as the liaison between product, brand and commercial teams by translating knowledge and data into insights.
Own your data set. You will define how your data is collected and used.
WHY JOIN US?
This is an opportunity to play an important role in reinventing access to financial products for the middle classes in Latin America.
You will be joining a newly created and highly motivated, goal-oriented team, with the opportunity to shape its rituals and ways of working.
WHAT ARE WE LOOKING FOR?
5-7 years of work experience.
Experience distilling data into actionable insights.
Experience designing and scaling go-to-market campaigns from scratch.
Self-starter with strong communication and cross-team collaboration skills.
Ability to communicate and work in Spanish.
Passion for the mission of bringing financial inclusion to the Latin American middle classes.
You will stand out if you can demonstrate:
Experience in one of the following: high-growth startups, management consulting, data science, fintech marketing or product management.
Experience setting up new marketing tools, ability to write SQL queries and basic Python scripts.
Location: Offices in Bogotá, Colombia. Remote work may be possible with occasional travel to Colombia likely required.