Autolab is a high-growth Colombian startup in the mobility sector. Our tech platform offers car owners a best-in-class vehicle repair service and auto repair shops a way to grow and improve their operations. Our tech stack allows us to control the quality and efficiency of the operation, thus achieving a unique service for the end customer.
We are in growth mode, expanding our network of repair shops quickly and acquiring new customers.
ABOUT THE POSITION
We are looking for a qualified leader to drive traffic to Autolab and improve conversion rates through the organic channel. You will lead on-page optimizations, new content generation, technical SEO maintenance, and efforts to continue growing our Domain and Page Authority in Colombia, and launch the positioning of Mexico and Peru.
Be accountable for implementing, driving and optimizing SEO strategy
Researching and implementing content recommendations for organic SEO success
Identify and manage crawl errors, sitemaps, site speed issues, and any other technical issues that can affect ranking
Monitor key SEO KPIs and prepare and present reports regularly.Report regularly on SEO KPIs, including Ranking, Traffic, CTR, Conversion, and CPA
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Conduct backlink analysis of our site and our competitors to find new link opportunities and monitor link quality
Complement social and content teams by providing target terms, anchor text, and landing pages for off-domain content to drive Page Authority to key pages
Provide thought leadership, strategic insight, and clear communication (written and verbal) to the team on strategy
Minimum work experience of 3-4 years
In-depth experience with website analytics tools (e.g, Google Analytics, Google Trends,,)
Good familiarity with some of the SEO research tools such as SEMrush, SEranking, Ahrefs, and Alexa
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO
Solid understanding of digital marketing, conversion, and online customer acquisition
Experience managing and building high performance teams
Strong communication and collaboration skills essential to drive cross-functional success
Previous experience in a position that requires rigorous analysis, data-driven problem solving, quantitative analysis, and communication of findings to co-founders / leadership teams