Aflore Offices in Bogotá, Colombia (Remote Friendly)
About the role
Aflore is looking for proactive & results-driven Brand & Marketing Specialist with experience in brand communication and the development and execution of marketing strategies, that will help us to change the way Latam’s middle class access and interact with financial services. We are looking for a team player with a strong analytical ability and creative/communication skills.
Collaborate to develop, support, and implement the brand strategy for Aflore: launches, campaigns, content distribution to online channels and social media platforms.
Review KPI´s and analyze performance results on branding campaigns to identify opportunities and action plans.
Develop, manage, and execute all aspects of the marketing programs focusing on brand awareness, demand generation, and engagement related to Aflore for both existing customers and prospects.
Drive on-going customer engagement.Responsible for strategic leadership of Aflore’s customer engagement and retention initiatives.
Improving and maintaining content strategy, understand content performance metrics, to help drive brand forward, and to work closely and support the Written Content Expert and Multimedia Content Creator.
Translate knowledge and data into insights, deliver insight-based information to support the marketing initiatives to drive on-going customer engagement.
Manage and optimise the marketing budget and defining the right channel mix. Digital/Non Digital investment.
Collaborate with customer service team to help resolve customer issues in a timely manner.
4 to 6 years of marketing planning and execution work experience, preferably in Consumer Marketing or Fintech environment.
You have strong skills in the areas of project management, strategy development, creative content writing and brand consistency.
Strong coordination skills and strategic mindset for marketing.
Experience in brand awareness and lead generation campaigns.
Structural thinking, analytical and strong analytical abilities
Experienced working in fast-paced/agile environments
Ability to balance strategic vision and tactical to-dos.
Detail oriented, self-starter (autonomous)
Strong communication and collaboration skills
Experience in the development of owned & paid media plans is a plus
Aflore is implementing a disruptive business model to encourage financial inclusion in our country. We are the first direct sales company that, supported by technology, takes loans directly to homes. Aflore has created a community of Financial Advisors, who help Colombian middle-class people to better manage their money and access loans and insurance so they can achieve their dreams. We are a young company, with an international working group, where your opinion counts! You will participate in the growth of Aflore, which has been recognized as one of 50 fintech startups in the world driving financial inclusion and resilience. Aflore is a Polymath Ventures company. Polymath is the Venture Studio for Latin America. We are a group of entrepreneurs building digital platforms to empower the middle-class.
Please do not apply to the job if you don't fulfill all the requirements mentioned above, otherwise your application won't be considered