Marketing
Growth Marketing Manager

Aflore
Offices in Bogotá, Colombia (Remote Friendly)

ABOUT GROWTH MARKETING MANAGER WITHIN AFLORE

Aflore’s mission is to bring financial inclusion through a portfolio of financial products that are tailor-made for our customers and network of Financial Advisors. The Growth Marketing Manager will define the best acquisition channels in order to bring more Informal Advisors into our network in a scalable and sustainable way. 

WHAT WILL YOU DO?

  • Define, implement and optimize the digital channels responsible for acquiring high quality leads interested in becoming Informal Advisors. 
  • Work with your cross functional team, you will look for signals and find creative ways to experiment initiatives that will step-change the growth of our business, constantly looking for new opportunities in our market
  • Identify the data needed to understand your channels behaviour, where that data comes from and define the right set of metrics to guide you
  • Brief the content team regarding copy and content required for your campaigns
  • Ensure proper budget and resources allocation as per the strategic priorities
  • Oversee the various technology solutions used by the marketing team (CMS, automation platforms, etc); evaluate and recommend new integrations/solutions to continuously improve efficiencies across the channels
  • Work with the product and marketing team to prioritise new acquisition strategies, potential product changes and new features that would have the biggest impact for our new Informal Advisors
  • Work alongside the Credit and Data team in order to clear risks and barriers that could prevent us from serving these new markets

WHY JOIN US? 

  • This is an opportunity to play an important role in reinventing access to financial products for the middle classes in Latin America 
  • You will be leading one of the main growth levers for the IA’s acquisition strategy 

WHAT ARE WE LOOKING FOR?

Required: 

  • 3-5 years of work experience. At least 3 years of experience building and optimizing digital marketing campaigns in multiple platforms and social media.
  • Experience distilling data into actionable insights
  • Proven analytical skills and critical thinking
  • Strong written and verbal communication skills. Being able to write content in Spanish is required.
  • Strong relationship management skills and ability to work collaboratively across multiple groups, both internally and externally with providers, media and creative agencies
  • Passion for the mission of bringing financial inclusion to the Latin American middle classes.

You will stand out if you can demonstrate: 

  • Experience in one of the following: high-growth startups, management consulting, fintech (preferable lending).
  • Agency experience
  • Experience opening new markets or leading product expansion.

Location: Offices in Bogotá, Colombia. Open to remote work. 



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About Aflore

Pioneering financial inclusion solutions for Latin American's emerging middle class through tech-enabled community banking



More about Aflore
6,000+

Financial Advisors

18,000+

Loans disbursed

$11M+

USD loans disbursed

1,250+

Insurance policies sold