Martin is Co-Founder & CMO at Ropstar. He is an entrepreneur at heart. Prior to Ropstar he co-founded YaEsta.com in 2013, Ecuador’s first fully integrated online marketplace. After the acquisition of the company in 2019, he was brought on to build and lead the e-commerce department for a major retailer in Colombia, eventually also becoming head of customer experience and marketing. 

Fully invested in developing the e-commerce and online services ecosystem in Latin America, Martin was also a Board member and co-founder of the Ecuadorian Chamber of Innovation and Technology (CITEC). He holds an MSc. in Business Development from the Umeå School of Economics and Statistics, and was awarded the Global Swede Award for excellence in Entrepreneurship and Innovation.