customers served since we've opened
Kidu provides year-round, high quality childhood development products that aim to build the next generation of well-rounded students and global citizens. Kidu focuses on non-cognitive skill-building while supporting school work through tutoring. In 2+ years of operation, Kidu operated one site, acquiring a number of clients across 3 product lines. Despite this success at the site level, we learned it was a niche product with limited scalability in the market. This finding led us to sell the business to the KIDU site director who continues to operate the site in Bogotá.
Monthly customer retention rate in 2016
Customers with long-term membership
visits per week per member